Models Hailey Bieber, Emily Ratajkowski, Paloma Elsesser, Sui He and Adut Akech all also star in the new campaign, sporting the collection - which drops Thursday but is available now for members of the brand’s loyalty program - in the retailer’s sexy ads, which were shot by photographer Mikael Jansson. WireImage for Full Picture Some of the OG Victoria’s Secret models, including Campbell, Bündchen and Lima, started a kickline during the 2005 show. Victoria's Secret Gisele rocked the runway during the 2003 Victoria’s Secret Fashion Show. Victoria's Secret Adriana Lima rejoined Victoria’s Secret earlier this year after retiring in 2018. Gisele Bündchen has made her return to Victoria’s Secret for the retailer’s latest collection. Swanepoel lasted the longest at VS, remaining an Angel until the show was cancelled in 2019. Lima previously rejoined Victoria’s Secret for a perfume campaign earlier this year after officially retiring from the company in 2018 while Bündchen and Campbell haven’t walked the runway for the brand since 2005. The four stars (minus Campbell) were previously known as Victoria’s Secret Angels before the underwear company underwent a major rebranding and overhaul in 2020 after much controversy. Victoria’s Secret has brought back some of its most well-known models as the brand announced the debut of its new The Icon by Victoria’s Secret collection Wednesday, including Gisele Bündchen, Naomi Campbell, Adriana Lima and Candice Swanepoel. Victoria’s Secret World Tour 2023: Every red carpet look from the fashion show Lourdes Leon frees the nipple in sheer metal mesh dress at Victoria’s Secret show Remi Bader hits Victoria’s Secret World Tour red carpet in sheer optical illusion gown Panties also use magnets, with two side closures that don’t require a wearer to step through leg holes.Doja Cat rips on Victoria’s Secret fashion show dress The two bra designs close at the front with magnets. The solutions they settled on use magnets as closures - a design used by other adaptive fashion brands including Magnaready, Liberare and Slick Chicks. They had to accept that isn’t possible, and that it’s enough to create products for many people. Victoria’s Secret designers, working with the testers found by Gamut, at first struggled to find solutions that would work for every possible disability, Victoria’s Secret’s Smith and Gamut’s Scheier both say. That opened my mind that the couple was missing a certain level of intimacy.” “He talked about being able to take off his wife’s bra, which is something he hadn’t been able to do. “My big ‘aha’ moment was sitting on a call and in the focus group was a man who had cerebral palsy so he had dexterity issues,” Smith says. Neuromuscular diseases and cognitive differences can make working the traditional bra’s closures impossible. Wheelchair users can be helped by additional openings in pants and panties. There are people with limb differences: a missing arm requires dressing with one arm, or asking for help. Many older women have trouble reaching their back to then connect the tiny hook-and-eye closures of bras. One of the most common disabilities, she says, is people with arthritis. “They needed to understand this consumer at large.” “Not only did Victoria’s Secret need to understand the needs of this woman,” Scheier says. Gamut connected Victoria’s Secret executives and designers with a dozen women with an array of disabilities as well as ethnicities and age.
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